FASHION

Let the clothes lead

At a show, the flowers never compete with the collection. They set the light, the scale and the mood, so the clothes read clearly. In this salon we made a single gesture: white flowers banked high on the fireplace.

A model in a pink satin gown with a long rose-embroidered train, in front of a fireplace banked with white flowers

Along the route

We dress the places models and guests actually pass: the stairs, the banister, the landing. Whatever angle the photographer chooses, the clothes and the flowers share the frame.

Models in ball gowns on a staircase whose gilded banister is covered in white flowers

One point of focus

On a runway every seat faces the same way, so we gather the flowers where those eyes land, at the far end of the room, and keep them away from the seats. Attention stays on the clothes from the first look to the last.

A runway salon lined with gilt chairs, the fireplace at the far end dressed in white flowers

Before the doors open

We plan the installation around fittings, rehearsals and press, and finish before the first guest arrives. Shows, presentations and editorial shoots, at whatever scale the brief calls for.

Models and crew getting ready on a marble staircase garlanded with white flowers

Let the clothes lead

Along the route

One point of focus

Before the doors open

Planning a show, a presentation or a shoot?